Cloning, Good or Bad essays

Cloning, Good or Bad essays Can we and should we clone humans? Cloning humans has recently become a possibility that seems much more feasible in today's society than it was twenty years ago. It is a method that involves the production of a group of identical cells or organisms that all derive from a single individual. Changes in science and technology have never been so advancing. The study of genetics has made discoveries about humans that were by no means thought possible. Asexual, a trait humans never dreamed of acquiring has begun to become true. Cloning is a working progress, and even though it is not perfect, it is on it way to revolutionize the world. Unfortunately the movement of cloning has been brought to a halt, caused from the controversy between whether cloning is ethical or not. The discovery of cloning has not only become an issue of science evolution but an issue of whether humans are doing the right thing by continuing the research on human cloning. Cloning began with the discovery and advancement in genetic research. Genetics research began around the mid 19th century. Gregor Mendel, called the Father of Genetics, surrounded his research with plants. He understood how the genes affected the plants when going through reproduction. (Life, The Science of Biology) Later scientist used the technique developed by Mendel to find discoveries of human genes. Recently in the year 2003 the 13 year long Human Genome Project was completed. It contained information of all 25,000 genes in the human DNA. This discovery of the Human Genome Project encouraged the advancements in cloning. (Human Genome Project) Although the issue of human cloning has received the most attention within the last couple of years, cloning techniques have existed since the late 1970s. Scientist began with mice and farm animals, and then gradually worked their way towards humans. By the 1980s and early 1990s, while Ronald Reagan and George Bush were president, r...

10 Tips for Website Organization and Flow †updated from 2009!

10 Tips for Website Organization and Flow – updated from 2009! I am almost ready to launch a new website for The Essay Expert, and I have learned a LOT along the way. I decided to write my blog on the topic, and, as a reference, went back to an article I wrote almost seven years ago about website organization and flow. I knew very little then, but did share a few important tips. While some things have changed, some things have stayed the same. Here is my updated list, and a preview of The Essay Expert’s new website! 1. Don’t have more than eight (8) top menu items in addition to the Home tab. With new menu formats, I’ve increased this number from six (6) in my original recommendation to eight (8). The menu items on my new site will be About, Testimonials, Services, DIY/eBooks, Media, Blog, FAQs, and Contact. They fit nicely and simply across the top menu. 2. You don’t have to make the top menu items clickable. This is a change in my opinion from years ago. I think people used to expect the menu items to be clickable. Now all you need is clickable dropdown items. 3. Make your logo (generally the top left corner of every page) a link to your home page. This is still a best practice. Do it! And don’t assume people know to click the logo to get to the home page. Put a Home tab on the top navigation too – you can use an icon of a house to save space. 4. Use creative solutions to help people navigate longer pages. While anchor links are an established option for helping users navigate, there are a lot more solutions available now. For instance, use tabs on a page to allow users to choose the category of information that interests them. I will be using this option on my Testimonials page, where users can click on tabs labeled Executive, Mid-Level, Entry-Level and Admissions to see testimonials relevant to that category of service. Another option is a pop-up window that provides information without lengthening the page. I will be using this option for items like â€Å"Where our clients have been admitted.† If you do choose anchor links, these links can look like buttons. Design them to be congruent with your site design! 5. Review your site regularly for broken links and fix or delete them. And for any broken links within your own site, create a unique 404 page. This advice will never change. Constantly check for broken links! For 404, I have created a page with a Mark Twain quotation! Here are some famously creative 404 pages for your reading pleasure. 6. Give your website viewers information about how the service or product works so they are educated before they buy, and before they call you. Here’s how I’m doing it on my new site: I’m also improving the descriptions of each of my services so site visitors understand what they will be getting when they make a purchase. 7. Don’t send people away from a page if you want them to purchase something on that page. On my new website, I offer a complete â€Å"Resume and LinkedIn Success Package† (see above) that I expect to be the most common product people purchase. I also so have â€Å"a la carte† options available. But I will not mention those items until the bottom of the page. Any buttons at the top of my executive services page will keep people on the page, either with a pop-up or a link to a service on the page itself. They will have to read through my most popular items before they find other options. 8. Whenever possible, offer a main product with optional add-ons. On my â€Å"old† (current) site, I have learned, there are way too many options to choose from and people get confused as to which service is best for them. In my effort to accommodate everyone, I went a bit overboard. The new site will offer one main package with add-ons. I’m excited to have created a streamlined experience for new customers! 9. Scatter testimonials throughout your website. People want to know what other people are saying about you. Personally, even if I don’t read the testimonials on a site, I want to know they are there. Make sure if you offer different products that the ones most relevant to each product are on that product page. Also offer the opportunity for people to write reviews directly on your site! On my new site, I will have testimonials on each page as well as a full page of testimonials for anyone who wants to read more. 10. Highlight certifications, awards, and media appearances. What qualifies you to do what you do? Put it up front and center to gain credibility and trust! There are many more recommendations and best practices for websites that I haven’t covered here. I’d love to hear your comments and suggestions. And stay tuned for the launch of The Essay Expert’s new website†¦ coming soon! Category:Web Site TipsBy Brenda BernsteinMay 23, 2016

English Essay Example | Topics and Well Written Essays - 250 words - 20

English - Essay Example The event was also held to thank the Wampanoag Indian tribe because they were the ones who taught the pilgrims of Plymouth survival and hunting skills. Luckily for the pilgrims, it was the Wampanoag’s’ tradition to offer whatever food they have to their visitors that is why the event became sort of a feast. This custom then spread throughout the colonies (â€Å"Thanksgiving Day†). Before the formal date for Thanksgiving was established, each region chose their date for the celebration. It was in 1789 when first President George Washington officially declared November 26 as a day of Thanksgiving. In 1863, President Lincoln proclaimed that the fourth Thursday of November be the day for thanksgiving. Since then, every American president made a proclamation on the celebration of Thanksgiving Day (â€Å"Thanksgiving Day†). People in America celebrate Thanksgiving Day with their families. The event is usually accompanied with sumptuous meals that include cranberry juice, mashed potatoes, and pumpkin or apple pie. Of course, the day would not be complete without turkey. However, some people would rather serve roast prime rib than turkey. Before the family shared the meal, a special thank you prayer will be said. Also, most of the families ask their family members to say anything that they are thankful for (â€Å"Thanksgiving

Global Water Shortage (Sudan) Research Paper Example | Topics and Well Written Essays - 750 words

Global Water Shortage (Sudan) - Research Paper Example Water being the fundamental of life, it is ironical to see some people taking a whole day searching for it. Instead, it was supposed to be adequate for everyone, equally. In places like the Sub-Saharan Africa, people take too much of time looking for this precious water, thus reducing their potential (Fiona, 2013). Many people lose their lives, livestock, education and their economic development just because of this water shortage. The biggest question we are left asking is that; if water is fundamental to life, what causes its shortage? Global water shortage is caused by a number of reasons. Some are direct, while others are profound. Some of the causes of water shortage include global warming, drought, flooding, and climatic change (Srinivasan, Lambin, Gorelick, Thompson, & Rozelle, 2012). The mother of all these cases is said to be global warming. This is where man’s activities such as industrialization leads to the emission of ozone gases which causes change adverse change s to the world’s climatic pattern. This leaves many affected areas with inadequate rainfall yet; rainfall is the mother of water (CSM, 2012). Harsh climatic conditions, caused by the effects of global warming, bring about drought and drying up of the ground underground water sources. In case nothing is done to control this problem of global warming, serious water crisis problem is yet to face the entire world by 2030. This is where the global water requirement may outstrip its sustainable use by 40%, as predicted by the Organization for Economic Corporation and Development (OECD). Case Study of Sudan In Sudan, most people do not have access to clean drinking water even though River Nile is known to be the closest river around. Most parts of this country are dry and not everyone lives near the Nile River to even access the unsafe river water. In addition, it is very difficult to access the Nile River has given its terrain that has poisonous and dangerous creatures which scares people away. People living along the Nile River are much affected by HIV/AIDS given that they solicit for sexual favors in exchange for water. Sources state that only 40% of the entire Sudan has access to clean drinking water, while the rest die in the water crisis. Being listed as one of the major countries in the world whose citizens seek refuge from other countries, the major reason behind the alarming rate of refugees from this country become that of water shortage. Sudanese flees to the neighboring countries like Kenya in East Africa, in order to stay at a place with plentiful of water. According to Jason (2012), more than 35,000 people had fled Sudan in 2012 to Kenya, in search of water. Water shortages in Sudan have led to several other problems so he people including health problems, where waterborne diseases attack the people as they use dirty water for drinking and others dehydrate to death due to water scarcity. Children do not go to school since they need to walk severa l thousands of miles to find water; this takes almost a whole day or sometimes, several days, hence they have no time to go to school. Economic activities such as livestock keeping and farming cannot take place in some parts of the country since there is no easy water access to those parts. Solution to the Problem The only remedy to global water shortage is that; we should control the emission of the dangerous gases to the atmosphere so as to reduce global warming. In this way, we can reverse the harsh climatic conditions, hence avoiding droughts and drying up of our wells, lakes and rivers, (Cook & Bakker, 2011). People should also be trained in better water management programs so that when it rains, they are able to harvest the

Environmental Science Notes Essay Example for Free

Environmental Science Notes Essay 1. Green revolution: intro of scientifically bred or selected varieties of grain that can greatly increase crop yields. 2. Things that cause seasons on earth: earth tilted on axis, sun distribution 3. Large scale hydroelectric projects around the world: 3 gorges dam, dams going on in india 4. Age distribution diagrams: ZPG=looks like a building that doesn’t change, bottom same as top. Slow growth=base a bit longer than top but not quite a pyramid. Rapid growth=WIDE base, narrow top, like a pyramid 5. Waste water treatment process: get water, drain out sludge, have sludge area, water goes through process to get more sludge out, water gets aerated, water gets filtered with Cl to remove bacteria. 6. Human pop on earth: 6.8 billion. US pop: 300 million. Most populated countries: china, india, US 7. Soil horizons: O,A,B,C. O is organic material and leaf litter and such. A is top soil and humus. B is parent material. C is bedrock, solid rock 8. Rule of 70: 70/percent=time it will take to double population 9. Replacement level fertility: reproducing enough babies to replace yourself(in developed countries, it’s 2.1, but in developing, it’s 2.5 because of infant mortality) 10. Waste created by nuclear power plants: radioactive waste in solid liquid or gas state 11. Biggest threats to biodiversity: HIPPO, habitat loss, invasive species, population growth, pollution, and overexploitation 12. Integrated pest management: people come in and solve your pest problem without using harmful chemicals or pesticides. Situations are situation specific and take a longer time to solve. 13. Aquaculture: trapping fish in a coast, or netted fenced area of water to use for produce and food or commercial use 14. Demographic transition model: preindustrial, transitional, industrial, postindustrial. Pre- high birth and death rates. Trans- high birth rates and low death rates. Ind- lower birth rates, and same death rates. Post- birth and death rates equal 15. Photosynthesis: CO2+H2OO2+C6H12O6. Needs solar energy 16. Half life: radioactive decay of how long it takes for half of material to decay 17. Tragedy of the commons: when a renewable available to everyone resource is depleted 18. Population growth rate equation: (births-deaths)/10 19. Genetic engineering: getting genes from one organism and putting them in other organisms to get desired trait 20. 1st and 2nd law of thermodynamics: 1st states that energy is neither created nor destroyed. 2nd states that as energy is changed and moves up trophic levels, it decreases 21. Where is coal located around world: US in mountainous areas, Russia, china, and Australia 22. Denitrification: ammonium to N gas. Assimilation: when plants and animals turn nitrates into amino acids and proteins. Ammonification: nitrates to ammonium. Nitrification: N gas to nitrates and nitrites. Nitrogen fixation: Nitrogen to nitrogen gas that is ready to go to nitrites 23. Montreal protocol: when they noticed that ozone was disappearing, they banned chlorofluorocarbons in industries and anything else in 1987 24. Antarctic treaty of 1961: countries could only use Antarctica for peaceful matters 25. Pop growth curves: irruptive- overshootdieback. Cyclic: predator and prey’s pop patterns change together. Logistic: exponential to carrying capacity then moves around the carrying patterns a little. 26. Carrying capacity: biotic potential + environmental resistance, what population the environment can withstand What I kind of know 1. Cons of mining: removes 90% of nonfuel mineral and rock recourses, 60% of coal used in US destroys forests, contaminates streams and groundwater, leaves highly erodible hills of rubble, susceptible to chemical weathering, slow vegetation regrowth, damages and buries streams below, toxic wastewater, produces air pollution 2. Ways to reduce soil erosion: terracing (growing food on slopes), no till farming, windbreaks of trees, strip cropping, contour farming 3. Cause of fluctuation of CO2 levels during a year: amount of trees, photosynthetic activity, burning fossil fuels, trash, power generation and transport 4. Surface mining: to remove mineral deposits found fairly close to the earth’s surface, removing soil, subsoil and other strata. 5. Types of irrigation: drip-delivers small amts of water onto crop roots (best). Flood-delivers more water than needed for a crop to grow. Centro pivotal- spray attachments water crops 6. Consequences of global temperature increase: melting ice and snow, less sunlight reflected back into space, rising sea levels, changing ocean currents, more acidic seas, change in precipitation and weather extremes, and disrupting ecosystems, more radiation 7. Pros and cons of dams: pros-cheap electricity, reduces downstream flooding, provide year round water for irrigation. Cons: displace people, disrupt aquatic systems, and prevent fish to swim upstream and get caught in it and die 8. Ozone layer function: filter out most of sun’s harmful ultraviolet radiation 9. Cause of stratospheric ozone loss: chlorofluorocarbons use, ODCs, halons, hydrobromofluorocarbons, methyl bromide, HCl, carbochluorides, methyl chloroform, n-propyl bromide, hexachlorobutadicine. 10. Ways to reduce atmospheric CO2: cut fossil fuel use, shift from coal to natural gas, improve energy efficiency, shift to renewable energy resources, transfer energy efficiency and renewable energy technologies to developing contries, reduce deforestation, use sustainable agriculture and forestry, reduce poverty, slow population growth 11. Season when ozone hole is most noticeable: October, Antarctic spring (winter) 12. DDT, mercury: pesticides that are toxic to humans and are very persistent and a lot of the time they go to the wrong species and they disrupt the ecosystem. They are broad spectrum pesticides. 13. P cycle: P circulates through water, earth’s crust, and living things, it is the most limiting because it does not become gaseous. C cycle: C circulated through earth’s air, water, soil, and living things and it depends on photosynthesis and respiration. N cycle: bacteria helps recycle N through the earth’s air, water, soil and living organisms (N fixationnitrificationassimilationammonificationdenitrificationN fixation). Water cycle: evaporation, condensation, precipitation, percolation 14. Importance of genetic diversity: resistance to mass extinctions, monocultures, and inbreeding 15. Biomes, locations, reasons for why they are located in certain areas: 1. Gasification: agricultural wastes, including wood wastes any of various processes by which coal is turned into low, medium or high BTU gases 2. Cogeneration: production of 2 useful forms of energy, such as high temp heat or steam and electricity, from the same fuel source 3. Cultural eutrophication: human activities that greatly accelerate the input of plant nutrients to a lake (mostly NO3 and phosphate). 4. Sand: low porosity and high permeability. Clay: low permeability and high porosity. Porosity is the volume of pore space. Silt has low to average porosity and average permeability. Permeability is the ability of water to flow through the soil 5. Incinerating trash: burning trash, boiling water to make steam for heating water of space for producing electricity. Cons: expensive to build, costs more than short distance hauling to landfills, difficult to site because of citizen opposition, some air pollution, older poorly managed facilities can release large amts of air pollution, output approach that encourages waste production, competes with recycling for burnable materials like newspaper. Pros: reduces trash volumes, less need for landfills, low water pollution, concentrates hazardous substances into ash for burial or use as landfill cover, sale of energy reduces cost, modern controls reduce air pollution, some facilities recover and sell metals. 6. Sun angle, fewer daylight hours, tropospheric length has not enough solar radiation to reach the surface, high Albeao and less water vapor causes polar areas to get really cold. 7. Integrated waste management: variety of strategies for waste reduction and management to deal with our produced solid wasted reduce, reuse and recycle 8. Layers of atmosphere: troposphere is closest to earth’s surface and contains 90% of mass of entire atmosphere. Stratosphere has the ozone layer that absorbs UV rays from sun and protects life on earth. Mesosphere is the coldest layer of the atmosphere. The mesopause is the boundary between mesosphere and thermosphere. Thermosphere is the last layer of atmosphere and it is warmer than mesosphere and has a little O2 and has a layer of ionized gases 9. Waste created by coal power plants: heat to troposphere, CO2 and air pollution 10. Pros and cons of coal power: pros- ample supply, high net energy, low cost, well developed mining and combustion technology, air pollution can be reduced with improved technologies. Cons: severe land disturbance, air pollution, water pollution, high land use, severe threats to human health, high CO2 emissions, radioactive particles and toxi mercury into air 11. Pros and cons of nuclear power: pros- large fuel supply, low envir. Impact, emits 1/6 as much CO2 as coal, moderate land use and disruption and water pollution, and Low risk of accidents. Cons- expensive, low net energy yield, catastrophic accidents, no solution for radioactive waste storage, terrorist attacks, weapons 12. Source of radon: some soil and rock 13. Tropospheric ozone: air pollutant, bad ozone because it can damage living tissue and break down certain materials 14. Acid rain: caused by coal burning power plants, ore smelters and industrial plants that use tall smokestacks to emit SO2 and NO2 into troposphere. Consequences: 2-14 day persistence, ruins sensitive soil, worsens respiratory disease, attacks metallic and stone, decreases atmospheric visibility, kills fish, depletes soil of vital plant nutrients and harms crops and plants. Solutions: improving energy efficiency, reduce coal use, increase natural gas use and renewable energy resourcs, burn low sulfur coal, remove SO2 and NO2 from smokestack gases, remove NO2 from motor vehicular exhaust, tax emissions of SO2, add lime to neutralize acidified lakes and add phosphate fertilizer to neutralize acidified lakes. pH of rain: 5.6 or less. Problem in eastern US. 15. Greenhouse gases and their sources: water vapor, CO2, CH4, NO2, O3. Sources are burning fossil fuels, electricity production, transportation, industry, commercial and residential, agriculture, land use and forestry. 16. LD-50: median lethal dose of a toxin, radiation or pathogen is dose required to kill  ½ the members of a tested pop after specified test duration 17. Radon: Rn-222 is a natural occurring gas that is colorless and odorless and radioactive found in some soil and rock, seeps into homes and buildings and can cause lung cancer. Lichen can indicate it 18. Clean water act: attempt to control efforts of pollution of country’s surface waters. Standards for allowed levels of key water pollutants and requires polluters to get permits limiting how much of various pollutants can discharge into aquatic systems 19. Clean air act: causes lakes to be acidic. Made to prevent smog and prevent more air pollution disasters, air pollutant regulations for key pollutants 20. How carbon is removed from the atmosphere: remove from smokestack and vehicle emissions, store by planting trees, sequester deep underground, sequester in soil by using no till conservation and taking cropland out of production, sequester CO2 deep in ocean, repair leaky gas pipelines and facilities, use animal feeds that reduce methane emissions by belching cows. 21. UN conference of the human environment: expanding understanding of envir. Issues, gathering and evaluation envir. Data, develop and monitor international envir. Treaties, provide grants and loans for sustainable econ. Devel. And reducing poverty, help more than 1—nations develop envir. Laws and institutions 22. Reclamation of disturbed lands: process of creating new land from ocean, riverbeds or lake. Stabilized against the hazards of water and wind erosion 23. RCRA: resource conservation and recovery act regulates hazardous waste produced in the US passed in 1976 amended in 1984. Goal to prevent unsafe and il legal disposal of hazardous wastes on the land. 24. Uranium-235: isotope of uranium making up about .72% of the natural uranium sustains fission chain reaction 25. Biomagnifications: increase in concentration of DDT, PCBs, and other slowly degradable far soluble chemicals in organisms at successively higher trophic levels of a food chain or web. 26. Efficiency of an incandescent lightbulb (5%), photosynthesis (1%), coal power (33%) 27. Fecal coliform bacteria: various strains of E. Coli to detect the presence of infectious agents in water 28. Consequences of SO2, lead, O3 in troposphere, and particulates: SO2- breathing problems, visibility reduction and aggravation of asthma, damages crops, trees, soils, and lake aquatic life, corrodes metals and damages paint, paper, and leather and stone on buildings. O3- coughing, breathing problems, reduces resistance to colds and pneumonia, irritates eyes, nose, and throat, aggravates asthma, bronchitis, emphysema and heart disease and damages plants, rubber in tires, fabrics and paints. Particulates- irritate the nose and throat, damage lungs, aggravate asthma and bronchitis, shortens life. Lead- mutations, reproductive problems, cancer, nervous system damage, mental retardation and digestive and other health problems, reduce visibility and corrode metals and discolor clothes and paints. 29. CERCLA: requires parties responsible for creating a hazardous waste site to be responsible for its cleanup 30. NAFTA: goal to eliminate barriers to trade and investment between US, Canada and Mexico to eliminate tariffs on more than  ½ of Mexico’s exports to the US. Try to pressure countries to improve envir. Protection mechanism 31. Electrostatic precipitators: to remove particulates, after they are in smokestack gas, it gives them a negative charge, they are attracted to a positively charged precipitator wall and fall off the wall into a collector, they maintain and remove 99% of particulate, but use a lot of electricity and do not remove hazardous ultrafine particles and produce a toxic dust that must be disposed of safely. 32. Alternatives to chlorine in waste water treatment: microfiltration, ultrafiltration, ion exchange

Emma Bovary - searching for oranges on apple trees? :: essays research papers

To state that Emma Bovary, the heroine of Flaubert’s epic Madame Bovary, looks for oranges on apple trees and refuses to eat apples is a gross over-simplification. Emma would be no happier with oranges than she would be with apples. In fact, if her taste in fruit is anything like her taste in men, she would probably insist on a fruit with all of her desired qualities - perhaps a cross between the consistency of an apple, the fibre of an orange, the vitamins of a blackcurrant and the taste of a strawberry. In saying this, however, the statement is entirely accurate in that Emma is searching for the wrong things in the wrong places and is bitterly disappointed in not finding them as she desires. To analyse Emma Bovary is a difficult assignment, due to the very complex and often contradictory nature of her character, and the many opposing critical theories that have been written since her ‘death’ over 150 years ago. Flaubert’s determination to â€Å"remain outside of his book and to assume the role of a manipulator of marionettes† adds to this sense of mystery surrounding Emma Bovary, who is essentially a confused young woman, trapped in a stifling society who tries so desperately to be something she is not. She is a woman so fixated on creating the life she dreams of that she eventually self-destructs, a broken and dejected victim. Before discussing in detail the various elements of her personality, it is necessary to highlight the social position she is involuntarily placed in. This will in turn give rise to, and in many cases explanation for, the way in which she responds to various events in her life, and therein revealing her true colours. Emma is born a woman in France during the early 19th Century, and as such is doomed from the start to be a victim of the misogynistic bourgeoisie. As was the case for all women at the time, Emma was completely reliant on Charles to provide the quality of life she desired – and indeed her very identity – as she was not in a position that she could exercise such control herself. In marrying Charles, she ceased to exist as Mademoiselle Emma Rouault, and simply became Madame Charles Bovary, the doctor’s wife. Emma realised that she had blown her only chance to pursue the life she felt she deserved. â€Å"Pourquoi, mon Dieu! me suis-je marià ©e?

Advanced Microeconomics Essay

Question 1: Consumer Theory 1.1: In both the Marshallian and Hicksian consumer optimisation problems, it is assumed that consumers are supposed to be rational. The main focus of these problems are cost minimisation and utility maximisation, which play a huge part in consumer demand, but in real life, these are not the only problems that are considered. Also, it is assumed that every consumer’s indifference curve for two goods would be the same – they are very generalised models, and do not take into account other factors. For example, not many consumers would spend their entire budget on said goods – one thing to consider would be a consumer’s marginal propensity to consume and save. Though both of the problems provide a framework and model of consumer decisions, they are not plausible when applying them to real-life terms, because we have imperfect knowledge. 1.2: The expression given in the question, is the rearranged derivative of the Hicksian demand being equal to the Marshallian demand, when income from the budget constraint is equal to minimised expenditure, whereby m=ep, ÃŽ ¼. This is given by: dDdp= dHdp- dDdm . dedp using m = e. Shephard’s Lemma provides us an alternative way of deriving Hicksian demand functions, using e. It is given by: dedp= x* It is important to note that e is strictly increasing in p, due to Shephard’s Lemma, and x* >0,by assumption. Substituting this into the above expression gives: dDdp= dHdp- dDdm x*  This expression now represents a complete law of demand, as it has combined both Marshallian and Hicksian demand, whereby income from the budget constraint of Marshallian demand, is equal to minimised expenditure of Hicksian demand. Therefore, it has maximised utility and minimised cost simultaneously, to create an optimal quantity of demand in x*. The first term, dDdp, means that Marshallian demand (maximising utility) increases, relative to the price of the good. dHdp represents the Hicksian part of the expression, whereby expenditure is minimised, relative to the price of the good. Question 3: Adverse Selection, Moral Hazard and Insurance 3.1: Insurance markets are needed when risk is present. Risk occurs when there is uncertainty about the state of the world. For example, car drivers do not know if they will crash their car in future, and suffer a loss of wealth – so they would purchase insurance to eliminate this risk of loss, and protect them if they were to ever crash their car. Agents (buyers of insurance) will use insurance markets to transfer their income between different states of the world. This allows insurance markets to trade risk between high-risk and low-risk agents/states. These can be described as Pareto movements. A Pareto improvement is the allocation, or reallocation of resources to make one individual better off, without making another individual worse off. Another term for this is multi-criteria optimisation, where variables and parameters are manipulated to result in an optimal situation, where no further improvements can be made. When the situation occurs that no more improvements can be made , it is Pareto efficient. A condition for efficiency is the least risk-averse agent bears all the risk in an insurance market. If a risk-averse agent bears risk, they would be willing to pay to remove it. A risk-averse agent has a diminishing marginal utility of income; whereby his marginal utility is different across states, if his income is different across states. The agent would give up income in high-income states, in which his marginal utility is low, to have more income in low-income states (e.g. bad state of the world causing a loss of wealth), where his marginal utility would be high. If the insurance market is risk neutral, they will sell insurance to the customer, as long as the payment received is higher than the expected value of pay-outs that the insurer is contracted to give to the customer in different states of the world. Whenever the agent bears some risk, unexploited gains from trade exist. Absence of unexploited gains from trade is a requirement in an efficient insurance market, therefore the situation must arise, whereby the agent’s income is equalised across the states of the world. A risk neutral insurance company can charge a premium to equalise the agent’s income across states of the world, in the best interests of the risk-averse agent. Also, for an insurance market to be  efficient, a tangency condition is implied. The tangency of the indifference curves of a risk-averse agent, and a risk-neutral agent, is where efficiency occurs. At this point, one cannot be made better off, without the other being made worse off (Pareto efficiency). However, an insurance company will never be completely efficient in real life, as information asymmetry exists. The first type of information asymmetry to arise in an insurance market is moral hazard, whereby the actions that an agent may take after signing the contract cannot be observed. This gives the company a trade-off decision between giving full insurance or offering incentives for the agent. Full insurance is first-best in the absence of asymmetric information, when the insurance company is risk-neutral and the agent is risk-averse. However, if the agent is fully insured by the company, they have no reason to prevent a bad state of the world from happening. To solve this problem, the insurance company will not offer full insurance, in order to provide the agent with an incentive to avoid losses. The second type of information asymmetry to occur in an insurance market, is adverse selection. This is when the agent has private information about his risk type and characteristics, and agents in the market are heterogenous. As the insurer doesn’t know which agents are high-risk or low risk, the company will not offer different types of full insurance to match risk-types, as high-risk agents will prefer contracts that are designed for low-risk agents. To solve this, the insurer will offer low-risk agents less insurance – this ensures that high-risk types do not have the incentive to choose a contract for low-risk customers, as they will want more insurance, because they know they will need to claim more. This ensures that the insurance company maintains non-negative profit, as high-risk individuals cost more to insure. However, these solutions carry agency costs, because the result is less efficient than if symmetric information was present. I believe that risk neutrality of an insurance company is a sufficient condition for insurance to take place. Insurance companies are risk-neutral to maximise expected profits, therefore as the principal, will design contracts to achieve this, as well as making certain that the agent picks the desired effort (i.e to prevent a bad state of the world) for that contract, and to make sure that the agent even picks the  contract in the first place. Making sure incentives are compatible, and ensuring participation by the correct risk types, are constraints on maximising expected profits. If an insurance company was risk-averse, without the availability of symmetric information, they cannot differentiate between different risk-types, and therefore would not want to take on the risk of possible high-risk agents buying low-risk contracts. They would charge a higher premium to offset this, which would discourage low-risk customers to sign a contract with the company, as it would not be maximising their own utility. This would lead to a missing market, where trade would be prevented, because other risk-neutral companies would offer better contracts, and they would be able to steal all the low-risk customers. The magnitude of this would depend on the number of low- and high-risk people in the population. This leads me to believe that risk neutrality is also a necessary condition for insurance to take place. 3.2: An insurance company will sell a policy, c, r, if it makes non-negative profits, then:  Ã¢â€ â€™ r-pic ≠¥0,  where c = payout, pi = probability of the loss state, r = premium. Competition in the market drives profit down to zero, therefore r-pic = 0 in equilibrium. For the contract to be at equilibrium, it must satisfy two conditions: the break-even condition, whereby no contract makes negative profits; and absence of unexploited opportunities for profit, because if there was a contract outside of the offered set, with non-negative profit, would mean the offered set is not in equilibrium. If all agents are homogenous, if all agents face the same probability of loss, pi=p, insurance companies would know each buyer’s pi. The firm must maximise each agent’s utility subject to the firm breaking even. This would be at the point of tangency of the agent’s indifference curve and zero-profit constraint. This would be in equilibrium as another profit-making polic y could not be offered. Therefore, as they can observe agent’s risk types, they can offer different policies, to different types: ÃŽ ¸i= ri, ci. It follows that each is offered full and fair insurance. In real life, heterogeneity is usually the case. This is when pi varies with all individuals. Assuming that there are two types: high-risk types, H, and low-risk types, L, where the probability  of loss for H is higher than for L. Individuals know their own probability of loss i=H, L, but insurance companies are unable to observe this. In this case, there are two different kinds of equilibria that insurance companies could opt with: the candidate pooling equilibrium and the candidate separating equilibrium. The pooling equilibrium is where all risk types buy the same policy. In contrary, the separating equilibrium is based on each risk type buying a different policy. In the pooling equilibrium, if both H and L risk-types choose the same policy, the probability of loss is p and the probability of no l oss is 1- p. Therefore, the slope of the ‘aggregate fair-odds line is -1-pp. The pooling contract must lie on this line to be in equilibrium, to ensure the firm breaks even exactly. The contract must also ensure both types want to buy it – it must take both L and H to higher indifference curve than the indifference curve they would be on if they stayed uninsured. Agent L ends up below his fair odds line, and H above his, which means L pays more than expected costs, and H pays less – both pay the fair pooled premium, but H claims on the policy more. So if L prefers to buy the contract, so will H. This leads me to believe both L and H will be able to get full insurance, though it’s not completely fair, as the firm does not need H to choose a different policy to remain breaking even. However, this brings to mind the notion that if full insurance is offered, the agent will not have the incentive to prevent a loss state. Therefore, less insurance will probably be offered, and as both risk types are paying the same premium of the same policy, neither will receive full insurance, as it impossible to differentiate between the two – they will both choose the same policy offered. In the separating equilibrium, one contract would be offered to L, and another to H. Each risk type must prefer the contract designed for that type (i.e. the incentives must be compatible). The contracts offered should give each type the highest possible utility, subject to the firm breaking even. If full insurance contracts were offered to both L and H, where their respective indifference curves are tangent with their respective zero-profit constraints/fair-odds lines, low risk customers would prefer the policy designed for them, but high-risk customers would also prefer the same policy, not the policy designed for them. So they would not both be offered full insurance, as this gives rise to the problem of preventing H from imitating L – low-risk agents are cheaper to insure for the firm (claim less  often) so they get a better rate. Therefore, instead of offering L full insurance, they are offered C, which is still on their fair odds line, but on a lower indifference curve, still ensuring the zero-profit constraint. Now, if the high-risk agents were to choose between the policy designed for them, and C, they will choose the policy designed for them, because they prefer to have more insurance for less money. So, in conclusion, in the separating equilibrium, high-risk (H) customers receive full insurance, and low-risk (L) customers only receive partial insurance – they pay the price to prevent H from imitating them. L is worse off than if there was symmetric information in the market, but no difference to H.

The Analysis of the Uk Supermarket and Tesco

The analysis of the UK supermarket and Tesco Introduction: The role of supermarket is becoming far more significantly in daily life. Consumers could see different kind of brands and variable goods. The role of the supermarket is tried to satisfy the consumers’ demands. Since the supermarket came out, the advantages such as low price and cost, much convenience made the supermarket develop quickly. As a consequence of the rapid development, the supermarket plays an important role in the retail industry. It not only saves large amounts of labor capital and operating cost, but improves the shopping environment.In this essay I will make a specific analysis of the UK supermarket system through economic theories. Firstly, I will analyse the situation of the UK supermarket via Five Forces Model (Michael Porter 1979). And then, I will select the largest supermarket in UK, Tesco, to analyse the strategy of this firm by using the value chain (Michael Porter 1985). Tesco is the largest Br itish retailer both by global and domestic market share. And it is the third largest retailer in the world followed the Wal-Mart and Carrefour.Tesco opens around 2,440 stores and employing more than 400,000 people. Tesco has entered into areas such as clothes, electronics, financial services, internet services and gas stations. Currently, the market share of the retailer in UK is more than 30 percent. As of March 2008, Tesco could be found in every postcode of the UK. Five forces analysis The aim of the five forces model illustrated by Michael Porter (1979) is to analyze an industry to determine that which forces can influence the industry strongly so that the firm could make the best position in this industry.And the five forces include: the threat of new entrants; the power of buyers; the power of suppliers; the threat of substitute products and the competitive rivalry among the existing companies. Threat of new entrants Firstly, the threat of new entrants is rather low. It is pre tty difficult for new entrants to enter the UK supermarket because of many barriers such as economies of scale, capital requirements of entry, cost advantages, differentiation, etc. There are many supermarkets in UK and the four largest Tesco, Sainsbury's, Asda and Morrison account for 75. percent of the UK supermarket in the 12 weeks ending 1 November 2009 (Wikipedia). For new entrants, it is difficult to occupy the market share of the UK supermarket in current structure. The first barrier is that small scale of supermarket could not create high margin. It is necessary for the entrants to consider the capital requirement according to the large scale of the operation. Many supermarket firms like Tesco and Asda have the cost advantages in supplication factor and other economic factors.It makes a large barrier for new firms to enter the market because of the disadvantages in cost requirement. Comparing the existing firms, the new enters need more cost and capital to establish the new brand and the access to marketing channels in order to attract the consumers. The existing supermarkets have built the famous brands, stable consumer groups and distribution channels. The strength of the brand name and channels could be a very powerful mean to build a barrier to entry. In order to keep the market stable, government also has the ability to establish a barrier.For instance, if the government can make a determination that how many supermarkets could be established in one region, as a result, the entrants will not be limited to build new facilities. And the new entrants may require many licenses from the government of other legal branches in order to operate. That is also a type of barrier for entry. The existing companies will make a specific analysis aim at the threat of the new entrants and then publish relevant measures to prevent the entrants to enter the supermarket system. There are so many barriers for new entrants to enter the supermarket system that the threat of them is rather low.Power of the buyer Secondly, the power of the buyer is not strong as well. People need their daily life products, so they must do shopping. For the large supermarkets, there are many factures influence the buyers’ selection such as the comfortable shopping environment, convenient transportation, free parking, etc. However, because of the homogeneity of these factors, what the consumers concern more is the price of the products. Different company makes different price strategy based on the respective position. Clubcard of Tesco is the company’s customer loyalty programme – the way of saying ‘thank you' to consumers.It is pretty popular that the number of active member increased over 15 million from 13 million at the start of 2008/9. Clubcard is a main reason for consumers who prefer the Tesco rather than other competitors. Power of the supplier Thirdly, the power of the supplier is also low. The majority of the products in different s upermarket are homogeneity. Many large firms like Tesco and Asda have the unified operating style and advanced purchase measures. So, there are many suppliers for the supermarkets to choose and purchase products.And because of the small retailers’ purchasing power is much lower than the supermarkets. At last, most of the products will be sent to the large supermarkets. Threat of the substitute Fourthly, the threat of the substitute is not high. As the substitute of the supermarkets, the small single retailers are pretty convenient for consumers. People could buy fresh seafood, vegetable and fruit from the respective markets instead of the supermarkets. And there are many advantages about the retailers, for instance, many small retailers are built near the residential areas, the range of products is pretty full.However, since the operating cost is high, if the retailers want to obtain margin, they have to make the price higher than the supermarket. But as the industry leader, there is no doubt that the Tesco Group would not give up the share of small retailer market. So the Tesco Express and One Stop came out. The Tesco Express stores are neighborhood convenience stores whose average size are about 200  m2, stocking mainly food with an emphasis on higher-margin products and everyday essentials. They are established in busy city centre districts, small shopping precincts in residential areas, small towns and illages. And the size of One Stop is much smaller than the Express. At the end of its 2010-2011 financial years, the number of the Tesco Express and One Stop were 1285 and 599(Wikipedia). Because of the famous brand of the Tesco, most people prefer to buy the daily products in the Express or One Stop. According to Datamonitor (2010), there are 960 Express stores which sell approximately 7,000 products and 170 Metro stores which sell a range of food products in villages and city centres.As a consequence of the brand and more types of products of the supermarket, the threat of the substitute is rather low for the supermarket. Competitive rivalry among the existing firms The last one is the competitive rivalry among the existing firms. And the threat of competitive rivalry is considered very high in the UK supermarket industry. The four largest supermarkets Tesco, ASDA, Sainsbury's and Morrisons account for 30. 5%, 16. 9%, 16. 3% and 12. 3% of the UK supermarket in the 12 weeks to 27 December 2009. (Wikipedia) And the market share of ASDA increases from to 16. % during the year 2010/ 09, meanwhile, Sainsbury’s share rises to 16. 3% and Morrison’s reaches 12. 3% from 11. 3%(Euromonitor, 2010). The competition of these firms is pretty strong in this industry in order to win the market share and the competition could make the market develop much faster. It is very significant for these firms to create many innovative measures to obtain more market share. Most products are homogeneity for consumers so that the seller sh ould pay more attention to the piece and quality of the products.Hence, based on the quality guarantee of the goods, firms try to occupy more market through the lower price and better services. By the analysis above, the threat of the competitive rivalry among the different firms is highly strong but other threats are not strong enough. So, the supermarkets in UK should figure out more effective measures to attract consumers in order to occupy the market. Value chain analysis The value chain was developed by Porter (1985) in order to analyze a firm to state the sources of competitive advantage. There are two activities including primary activities and support activities. The primary activities are those that concerned about physically creating the product or service and transferring it to the buyer, together with any necessary after sales service. The support activities are those activities that are necessary to ensure that the primary activities can be completed. The support activi ties can affect any one or more of the primary activities. † The primary includes inbound logistics, operations, outbound logistics, marketing and sales and service and the support activities includes firm infrastructure, human resource management, technology development and procurement.The first primary activity is the inbound logistics. It is considered that the inbound logistics includes receiving goods from suppliers, storing goods, transporting goods and taking goods to the shelves. Tesco uses the leading position as the key power to reduce the costs from the suppliers and keep the stable of consumers’ selection. Meanwhile, it also improves the efficiency and the distribution system. As well, the company provides more effective way to control and reduce the costs of damaged goods. As a result, it could avoid the extra costs be transferred to the consumers.It needs to think about its operation active. The firm could do many operations such as providing products and service and keeping the shelves full as the daily task. In order to gain more competitive advantages, it is necessary for the company to take a consideration about reducing the operating costs. Tesco makes full use of the intelligence technology (IT) system in order to make the company control the operative cost effectively. This firm has spent more than 76 million pounds on narrowing the operation time by the digital program by the 2010. And during the 2009, the profit of the Tesco was reached 550 million pounds.The measure of Tesco provides much convenience for staff to operate the service. Accompanied by the operation, they will have outbound logistics problems. It is concentrating on delivering the goods to the customer. Currently, Tesco adds the home delivery service. However, there are many methods need to be improved such as parking facilities, handcarts, staff and systems to get competitive advantage. If it could be implemented more effectively than other firms, it would mak e their consumers save more time. And the staff could make the facilities available and convenient for consumers to get quickly.Tesco has the leadership and effective outland logistics. The company has invented many measures to satisfy consumers’ demands like the small Express and one-step stores and fast door-to-door delivery service. It is very important to considering the marketing and sales. The next one is the marketing and sales. As the leading company, Tesco has its strategy to attach to consumers. The Tesco Clubcard is invented to attract more people to go shopping to Tesco instead of other competitors. Consumers who keep the cards can get much discounts and integration. Actually, advertisement is necessary as well.Tesco could attract more consumers by the advertisement via the television, radio and local newspaper. And they could get much information about the products and discounts. After selling, service becomes the most significant active. As the principle of fast and easy, when the consumers enter into the supermarket, the warm shopping environment may make them relaxed. Various sectors are responsible for their respective responsibilities; staffs provide the best personal service to consumers so that consumers can go shopping easily and comfortably. All of these reflect the intimate service for consumers. Here are the support activities.The procurement is the procedure of obtaining the various contributions to the primary activities. The key point of the firm infrastructure is planning, finance and controlling the system to improve the firm’s strategic ability. The company should focus on improving the establishment of the infrastructure so that consumers could go shopping more convenient. The human resource management includes recruitment management and staff development. The aim of the Tesco is to add differert types of schemes and develop the recruitment plan, then train more excellent staff to provide the best service for consum ers.The development of technology is a significant competitive advantage for a company. The advanced technological level could add higher brand value. Tesco is the first supermarket that invented the self-checkout in UK. And it provides great convenience to consumers. Conclusion: In this essay, I analyse the UK supermarket industry by using Five Forces (Michael Porter 1979) firstly. Through the analysis, it is clearly that the threat of new entrants, the power of buyers, the power of suppliers, the threat of substitute products are pretty low for UK supermarket industry.The firms in UK do not pay much attention to those threats above. The power of competitive rivalry among the existing companies is very strong. The competition among the existing supermarkets is rather drastic. All companies need to figure out effective strategies in order to prevent their consumers changing their brand selections. And secondly, I analyse the value chain (Michael Porter 1985) of Tesco. As the largest retailer in UK, Tesco has an excellent industrial chain for supply and demand. The primary activities could ensure the firm can gain more margins by perfect supply chain management, operation, sales and service. Read also: Reed Supermarkets: a New Wave of CompetitorsThe support activities like great human resource management, advanced IT system provide support to ensure the primary activities could be operated. With the excellent primary activities and support activities, Tesco obtains more than 30 percent market share in UK. Reference Porter, M E (1980) Competitive Strategy: techniques for analyzing industries and competitors (Free Press) Johnson, G and Scholes, K (2007) Exploring Corporate Strategy (Prentice Hall) Besanko, D Dranove, D Shanley, M and Scharfer, S (2007), Eonomics of Strategy (Wiley) Porter M E (1985) Competitive Advantage (Free Press) Tesco available at ttp://www. slideshare. net/j4g2r/tesco-presentation Growing the UK core available at http://ar2011. tescoplc. com/business-review/growing-the-uk-core. html â€Å"Tesco share turnaround (plus an update on grocery price inflation† available at TNS Global http://www. tnsglobal. com/news/news56F59E8A99C8428989E9BE66187D57 92. aspx Euromonitor (2010), ‘Industry Profile – Food retailing’, Euromonitor International, 2010 Tesco available at http://en. wikipedia. org/wiki/Tesco Tesco (2010), ‘Annual Report and Review 2010’, Tesco. Available at http://ar2010. tescoplc. com/en/downloads. aspx

Comparison and differences between Conan Doyle Essays

Comparison and differences between Conan Doyle Essays Comparison and differences between Conan Doyle Essay Comparison and differences between Conan Doyle Essay Explore the points of comparison and differences between Conan Doyles The Adventure of the Speckled Band and Rendells Bloodlines Wider Reading  The Adventure of the Speckled Band by Sir Arthur Conan Doyle and Bloodlines by Ruth Rendell diverge in a number of ways. These two stories were written at different times during history. The Adventure of the Speckled Band was written in the late eighteenth to early nineteenth century, where as Bloodlines was written in the mid to late nineteenth century. These two stories are set about one hundred years apart. The differences in the stories can be compared in the following ways: The character and method of the detectives in each short story are not the same. In The Adventure of the Speckled Band, Sherlock Holmes is the detective and Dr. Watson is his accomplice. Holmes has appeared in many of Conan Doyles previous works of literature. He comes across to the reader as mysterious and clever. He is regarded as mysterious due to his alleged brown cape and hat. This vision of him makes the reader think that he likes to keep things to himself (which he does). He is quiet when he is not absorbed in a case, and he is calm and collected for the majority of the time. He rarely loses his temper throughout the whole of the story. Sherlock Holmes is also delineated as extremely clever in the way he thinks and acts. He has meritorious analytical and observatory skills. One can perceive these skills very early on in the story. I observe the second half of a return ticket in the palm of your left glove you had a good drive in a dogcart, along heavy roads, before you reached the station. From the quote, one can see that Holmes uses ratiocinative skills to come to that conclusion. Holmes works alone and does not share the information he has achieved until he is sure that it is true. From this, one can see that Holmes has pride in his work. This can be seen from the following, located at the very end of the story. I had come to these conclusions before I had entered this room The fact that Watson is telling the story keeps the reader in suspense. Due to the fact that Holmes doesnt share his clues with anyone else, not even Watson causes tension and suspense and it makes the reader become even more submersed into the story. Sherlock Holmes comes across as quite a strong character. From the following taken from the narrative, Holmes demonstrates his strength: he picked up the steel poker and, with sudden effort, straightened it out again. One can also tell that Holmes is a very placid and collected character because when Dr. Roylott confronted him, he remained composed and dignified in front of the erratic Dr. Roylott. Holmes showed that Dr. Roylott did not intimidate him by perplexing him. The following demonstrates this: But I have heard that the crocuses promise well  Ha! You put me off, do you?  Here, Holmes is demonstrating his superiority, to the reader. He shows no remorse in doing so. When Holmes straightens out the poker, he is effectively insinuating that he is just as good as Dr. Roylott, possibly even more so. He is also proving that he has equal physical strength.  Holmes tells Watson after his interlude with Dr. Roylott that he does not wish to be associated with the police. Fancy his [Dr. Roylotts] insolence to confound me with the official detective force! Again, this shows that he thinks he is better than the police as he is implicitly rude to them here. We can see that Holmes enjoys working independently from the following (at the beginning of the story): As to reward, my profession is its own reward This shows the reader that Holmes is only a detective because he enjoys the occupation. It is also saying that Holmes is not concerned about money. On the other hand, Bloodlines by Ruth Rendell is dissimilar in terms of the character and method of the detectives. In Bloodlines, there are two detectives involved. Only one main detective features in the story and that is Wexford, but the other detective, Burden, has his own place in the story as well. Wexford comes across to the reader as very persistent. He is very qualified in his job and gets on with it. One can see that he does so right at the beginning of the play when he is interviewing Arlene Heddon. You wont mind if I come back in a day or two and well have another talk. It is Wexford that takes charge throughout the story, and he voices his opinion the most. Wexford does have a personality, but Rendell doesnt show it to the readers. He does not reveal much information about himself throughout the duration of the story. One can also see that Wexford is very competent. He realises from the clues in the facts that it was Carol Fox that had killed Tom. The following is taken from the narrative towards the end of the story. From those pictures he suddenly knew who had killed Tom Peterlee and why. This is the only time in the story in which the narrative withholds information about what Wexford thinks. It is Wexford that puts all the clues together to solve the crime. Burden, the other detective, is not really involved in the murder of Tom Peterlee, but he helps Wexford out. This act shows the reader that Wexford and Burden are quite close acquaintances. Burden is a very busy man and he has other things to do. The reason why Burden does not appear to be on the same level as Wexford is because he is working on a different case to Wexford. He is very judgemental when he meets Arlene, he comments about her and he says that: Intelligent girls dont live in caravans with married welders. This quote shows that although Burdens views are very set and prejudiced, he is still observant enough to see Arlenes intelligence.

10 Words Often Misspelled in Business Correspondence

10 Words Often Misspelled in Business Correspondence 10 Words Often Misspelled in Business Correspondence 10 Words Often Misspelled in Business Correspondence By Maeve Maddox Most word processing programs have a built-in spell checker, but business correspondence still goes out with misspelled words that a checker would have caught. I’m not talking about words like bare and bear, which are both English words acceptable to an automatic spelling program, but words like definite and separate, which have no homophones, and typos like standarad for standard (one of my own recent embarrassments). Writers need to keep two things in mind about spell checkers: 1. They cannot catch any misspellings if a writer doesn’t let the application run. 2. They cannot be entirely trusted to catch every spelling error. For whatever reasonoverconfidence or sloththe same misspellings continue to appear in business emails, advertising copy, resumes, and on blog sites. The writer’s best defense is to take a good look at the most frequent misspellings and zero in on every letter in the word. Mastering a few at a time is a better way to approach the task than scanning long lists. Here are ten of the most frequent misspellings, their correct forms, and tips that may help you remember the differences. 1. Misspelled: seperate Correct: separate Tip: There’s a rat in sep-a-rate. 2. Misspelled: definate Correct: definite Tip: Take a close look at the final syllable: nite. 3. Misspelled: calender Correct: calendar Tip: You probably pronounce the last syllable as [er], so you have to think [ar] as you write it: cal-en-dar. 4. Misspelled: mispell Correct: misspell Tip: You know how to spell spell; add the prefix mis- to it: mis-spell. 5. Misspelled: privlege Correct: privilege Tip: You may pronounce this three-syllable word with only two syllables. Notice the second i: priv-i-lege. Another common misspelling is privilige. Note the e in the final syllable: priv-i-lege. 6. Misspelled: arguement Correct: argument Tip: The verb argue ends in e, but you must drop the e for ar-gu-ment. 7. Misspelled: concensus Correct: consensus Tip: The sensus in consensus has nothing to do with the word census. Our word census comes from Latin censare, â€Å"to rate, assess.† Consensus comes from Latin consensus, â€Å"agreement, accord, sympathy, common feeling.† Think SSS: Con-Sen-SuS. 8. Misspelled: pronounciation Correct: pronunciation Tip: There’s no â€Å"ounce† in pronunciation, but there is a â€Å"nun.† The verb is pronounce; the noun is pro-nun-ci-a-tion. 9. Misspelled: accomodate Correct: accommodate Tip: Two sets of double letters, cc and mm: accommodate 10. Misspelled: dependant Correct: dependent Tip: People who misspell this one may be thinking of defendant, which does end in –ant (although the –ant in defendant is also pronounced [ent].) Note the final syllable in dependent: de-pen-dENT. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:Has vs. HadFor Sale vs. On Sale10 Functions of the Comma

Website Analysis Assignment Example | Topics and Well Written Essays - 500 words - 1

Website Analysis - Assignment Example For this reason, MEC involves its operations on a socially and environmentally sustainable manner, promote corporate social responsibility and support community groups with member value alignment. MEC brand involves in a lot of community events which are diverse. They promote gear swapping, brand ambassadors and involve in community contributions. Moreover, they also hold festivals for biking, snowboarding and paddling to invoke community involvement. The design of the website is consistent with a simple white and black theme and green elements. At some places on their website however, the black overpowers the white, which could be improved to a better consistency. With their current theme, there is an expectation of similar colors in other communication channels. The product pages are impressive as every product covers little details from sizes and materials to more in-depth analysis such as waterproofness and antimicrobial treatment. The only detail which is missing from the information is the payment methods, shipping information and additional costs, which are covered on a separate page. The navigation on the MEC website is smooth, but it could do with a better job. For example, the category of jackets is further divided into categories like waterproof breathable, soft shells, insulated synthetic etc. These terms are not understood by everyone, and it would be more feasible if a one-line description was added to these technical categories so that the buyer understands what he is looking for. MEC respects the customer’s security information which is why they have a special privacy policy, anti-spam policy and a special MEC privacy code document which highlights their commitment to customer security. They make use of SSL protocol to ensure maximum security online. The purchasing method is smooth and flawless. All you have to do is add an item to the cart and then checkout and