Analysis of Will Smiths Party Starter - 801 Words

In order to analyze Will Smiths song and video entitled Party Starter, it is important to understand the history of hip-hop music. Hip-hop music was created out of rap music. Rap has been around since the 1970s. It was originally used as a way for inner city African American youths to voice their daily struggles. Most rap songs had a simple beat with words spoken to the rhythm of the beat. These songs were usually upbeat even when the subject matter was serious. There was the impression or hope that things will get better. Soon, corporate record labels started to repackage rap music as it gained in popularity. The business minded executives were looking to create a wider appeal by erasing hip-hops historic function. Hip-hop†¦show more content†¦The new music was labeled hip-hop. Many of todays hip-hop artists grew up listening to classic rap or at least the 1990s gangsta versions. The lifestyle that was once frowned upon is now glamorized and sought after. Even though hip-hop has become commercially successful, it is still distributed by white dominated corporate America. It is marketed through white dominated, mainstream media outlets. Record companies seek out controversial artists that draw attention and free publicity in the media. Female artists are marketed as sex symbols. If they arent, their careers are short lived. They may speak about equality between the sexes in their songs; they are still sexualized in a negative way in the media. They are disrespected and often referred to as bitch or ho. Exotic dancing is glamorized. Videos of half naked women dancing played on mainstream music networks has made todays youth feel that this behavior is acceptable. Will Smiths Party Starter conforms to the commercial and acceptable trends of hip-hop in several ways. The way women are shown in the video is very typical of hip-hop today. There are a lot of beautiful, scantily dressed women dancing in a provocative way. They are mostly African American women. The video portrays them as sex symbols. The clothing worn by Will Smith is also fits the commercialized image of hip hop. He has on baggy jeans, a warm up jacket, sneakers, a t-shirtShow MoreRelatedTaxation And Its Effect On Business Relations7556 Words   |  31 Pagesessential for upholding integrity amongst trading in the marketplace, stability in the finance world and confidence amongst the investors (Kemna, 2015). All that I just mentioned are the positive effects of regulation, but when there is positive for one party there is often negative on the other side. There are restraints, fees, paperwork and inequality with enforcing regulations, especially across borders. 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African American Inventors

Peer Event Management Free Essays

Peer Events Management Head: Saadaan Peerzada Brief Introduction: A leading event management company of Pakistan, Peer Events Management has promoted the products of numerous top Multi-National Companies through non-media communication across Pakistan. Peer Events Management’s creative approach is complemented by the largest inventory of sound and light equipment and trained personnel. We have solid experience in organizing diverse commercial events like product launches and re-launches, branded activities in schools, clubs, restaurants, road shows and in-house company programs. We will write a custom essay sample on Peer Event Management or any similar topic only for you Order Now We at the Peer Events Management are confident of our capacity to create the extravaganza. We have the credentials to manage all aspects of creative conceptualization along with efficient execution and organization on mass-scale. Peer Events Management can offer you, the client, one project management team, one cohesive focus. We are unique in the industry since we can provide full event management services through our extensive in-house capabilities and our proven network of strategic partners. From the development of initial logistical and creative requirements, through the actual production and management of events, we are the only partner you will need Peer Event Management utilizes state-of-the art equipment and techniques and its professionally staffed. Peer Events Management is Pakistan’s leader in specialist state, set, fabrication, product launches, road shows, concerts, fashion shows, annual conferences, Peer Event Management and creativity and innovation, deliver the talent and take care of the full production, from high tech sound and lighting systems to cleanup and gives a special blend of experience, technical expertise and creative energy. History: With over 25 years of experience in the art of science of building sets for touring road shows, cinema , television, music videos, mega events all over Pakistan. Our reputation as been earned by turning some of the most adventurous stage set concepts into practical and economical realities. The diverse list of nation wide clients proves that there is an ever increasing motion control technology. Members: Salmaan Peerzada: Salmaan Peerzada studied History, Economics and Philosophy at the University of the Punjab and also appeared in some highly successful productions of the Government College Dramatic club. He directed plays and gained much distinction for his work which included â€Å"A Midsummer Nights Dream†, â€Å"Blood Wedding†, â€Å"Biography† and â€Å"Picnic†. He entered the film industry as a Camera Assistant, but then turned to acting. He went to England in 1964 and throughout the sixties and seventies he played a number of prominent roles in UK Films and television series and plays. Most notable amongst these were the popular TV series â€Å"Emergency Ward 10† and â€Å"Twisted Nerves†, a Boulting Brothers film in which he co-starred with Hailey Mills and â€Å"A Private Enterprise†, a highly successful feature film directed by Peter Smith in which Salmaan played the lead. On the death of his father he returned to Pakistan and founded the Rafi Peer Theatre Workshop in his memory. He directed several highly successful productions for the workshop including plays of Rafi Peer. He played the lead role in â€Å"Blood of Hussain† winner of the Prize of the Nations at Taormina, and shortly afterwards wrote and directed â€Å"Maila† for channel 4 television UK. He has just finished a major international feature film â€Å"Zargul† which he wrote and directed and which is now on international release. Producer Usmaan Peerzada: Executive ProducerUsmaan was a Student at Government College Lahore 1967 – 74, Secretary, Government College Dramatic Society, Master in English Literature. Awarded best actor of the year 1971 at the Najam-ud-Din Drama Festival, Kinnaird College, Lahore. Organized and acted in the USIS Repertory Theatre Company, 1974. During the 1975-76, he played the lead in the 1st Pakistani English language film produced and directed by Senator Javaid Jabbar â€Å"Beyond the Last Mountain†. Starred in the 1st Pakistani co-production with Sri Lanka 1976-77 â€Å"Sazish†. Starred in a Sri Lanka/Italian/French co- production â€Å"Seeta Devi†, an international film and shot on location in Sri Lanka, Maldives and Australia. During the period 1977-79, he worked in Pakistan Film Industry as an actor. Usmaan is one of the top billing stars on Pakistan TV and is also a documentary filmmaker. He also worked on UNICEF projects in advisory capacity as a film journalist. In 1985, 1st Peer Films film â€Å"Nazdikian† was produced. â€Å" Nazdikian† was a new concept of low budget film in Pakistan. Film bagged over 17 awards and 4 national film awards including the Best Film of the year 1986. In 1989, he wrote, directed and produced a mega star Punjabi film called â€Å"Gori Dyan Jhanjran† which did remarkable business on box office. Gori Dyan Jhanjaran† won 6 national awards given by the Government of Pakistan including the Best Film of the year 1990, which is an all time record in the history of the National Awards. Since 1990, he has been involved in creating a modern video/film studio with latest technology. He wrote, produced, directed and acted in one of the most commercially succ essful Tele-drama 13 part serial â€Å"SOFIA† for TV. In 1997 he directed â€Å"QARZ† which got 14 nominations for national film award. He is also involved in producing and directing 90 minute Tele-films. Imraan Peerzada: Imraan Peerzada is a graduate of the Punjab University and has studied design at National College of the Arts for 2 years. He was studied fashion and product photography at Parsons Schools of Art, New York (U. S. A). Imraan is presently doing his Masters in Cinematography and Video from U. C. L. A. , California, U. S. A. He has also been very active on stage and produced, directed and acted in many plays during the period 1981-88. He has contributed as a writer by writing 25 plays for children which have been staged and also produced as television serials. Produced 25 audio cassettes of folk tales for children and has written columns for different newspapers on various subjects and also worked as photo journalist. Photographed covers and major fashion spreads for all leading Karachi magazines (1985-90). He is an Associate Member of the Multiracial Theatre in Washington D. C. He has worked extensively as an actor for televison, radio and stage and acted as the leading star in â€Å"ZARGUL† a Peer Films feature film. Imraan Peerzada is presently working on various stage projects and 90 minutes independent televison dramas. Saadaan Peerzada: Producer Puppeteer, Mime Artist, Producer, Executive Director of Peer Group, chairman of the International Puppet Festival Pakistan, Strategist in various Departments of the company i. e. Finance Management, Administration, Strategic Marketing and Human Resource Management Saadaan is the master-mind providing the structure on which dreams are woven. Currently he is involved in creating a private production of puppet programs for television. Other than his artistic prowess, Saadaan Peerzada is the driving force behind Rafi Peer Theatre Workshop. The success of Rafi Peer Theatre Workshop is to a large extent due to the business acumen, energy and foresight of Saadaan Peerzada who is its Executive Director. Saadaan Peerzada is also the founder/creator of the Puppet Theatre Division of Rafi Peer Theatre Workshop, which today has the distinction of being not only among the first but also the best of the puppet theatre groups in Pakistan. As a puppet manipulator par excellence and with much sensitivity Saadaan has played several dozen characters on stage with Rafi Peer Theatre Workshop. His main experience is in art developing projects. Right from inception, he designs, organizes and structures. He has prepared several outstanding concepts and conducted them very successfully. He designed and performed in a solo Clown and Magic Show and toured with puppets all over Pakistan. This was over a period of several years and the show was very successful with more than two thousand productions. Faizaan Peerzada: Producer and director Born in Lahore, Pakistan, The son of Pakistan’s foremost playwright Rafi Peer, Faizaan began his career at Rafi Peer Theatre Workshop in 1977, which he now heads as its Artistic Director. He has experience in organizing cross-cultural events that the company has arranged with over a thousand different programs for children as well as adults all over the country. Some of these shows are pioneering efforts in the upcoming history of the performing arts in Pakistan. Faizaan Peerzada has worked with dedication for several years designing programs to develop children’s minds by making them aware of the visual arts, as well as providing opportunities for them to participate in the performing arts. These programs include child art festivals, art workshops, and live art demonstrations with children. He specially designed programs to celebrate the International Year of the Child in 1979 spread over the entire year, including three major art festivals in which at least 35,000 children participated in a span of six months. Faizaan Peerzada is a puppeteer with distinction and has been awarded the President’s medal for the Pride of Performance. He has performed regularly in all the major towns of Pakistan and in many cities abroad. The puppets have also given a sense of achievement to Faizaan as an artist both for stage and television. He has created more than 2500 puppets for an assortment of puppet plays, and has produced over one hundred TV puppet shows as a director as well as the stage and puppet designer. He has also traveled internationally on over 7 major international tours and festivals with various productions. Another major step in the development of the puppetry art form is the setting of the museum of puppets in Lahore, of which Faizaan is the Project Director. This museum will be the first of its kind across South Asia. Faizaan has been the integral driving force in creating fifteen International Festivals of Puppets, Theatre, Music, and Dance beginning in 1992. These Festivals have had participation from 56 countries, with over 3000 artists representing over 300 groups. The Fourth International Puppet Festival 1998 held in Lahore was declared internationally as the biggest international puppet festival in the world. He now heads The World Performing Arts Festival Pakistan with its latest session planned for October 2003. Faizaan has also been a founding member for UNIMA Pakistan. He is presently the president of UNIMA in Pakistan, which was setup on the 15th February, 1993 in PakistanIn 1976 he held his first painting exhibition at the American Cultural Centre, Karachi and then followed that with approximately forty painting exhibitions in Pakistan, and twenty six solo art exhibitions in the United States and Europe. He is a modern expressionistic painter who is presently dedicated to working with puppets and large faces. Faizaan’s fascination for lights over the last two decades has now given him the status of a household name as a lighting designer. He has designed stages and lights for several programs in Pakistan including festivals and several instillations for events abroad. Visual media has always fascinated Faizaan and this has resulted in ‘Laatoo’, his first documentary with co-director Alix Phillippon. The documentary covers all aspects and problems faced by dancers in Pakistan. It also looks at the popular forms of dance which are officially permitted by the Government; the Vulgar Dances in the movies, the Heera Mandi influence, and the commercial stage. In addition, it looks at how the true dance form has suffered and how the cheep commercial dance has mushroomed, eventually twisting the place of dance in our culture giving it its dire image and taboo status . It finally looks at the hypocrisy that has been forcefully imposed on the dancers and the public, making everyone lose. Film has now given Faizaan a new dimension to express himself and he intends to continue in it. Currently he is filming a project delineated into three major documentaries on the Sufi Shrines of Pakistan. The project takes an in depth look at, and analyzes, over 800 diverse shrines all across the country, while the individual films are separated into studies focusing on the Architectural, Spiritual, and the Poetic elements of the Shrines. Tasneem Peerzada: Executive Director Tasneem Peerzada has had a varied and diverse professional career –it spans the entire spectrum from beginning as a primary and secondary school teacher, to a journalist, a playwright, a lyricist, a press and public relations coordinator, and last, but not least, a poet. After her professional origins in the educational establishment, Tasneem moved onto a more potent public forum by joining â€Å"The Daily Jung† as a journalist. At this leading Urdu language newspaper she worked in both the capacities of an editor and a featured columnist, incorporating all forms of current social and political issues in her writing. She covered Television, Film, Theatre, and political personalities under human interest, reported on social and political dilemmas for awareness, and also covered fashion for the front pages of the media and entertainment sections. Tasneem later wove all these fundamental elements into a singular vocational focus when she joined the Rafi Peer Theatre Workshop as a company director. Here she wrote scripts for TV shows, awareness productions (whether on anti-narcotics or children’s education), theatre skits, as well as lyrics and songs for product anthems, corporate launches, and Television jingles. She also became an ardent media and press coordinator for the Peer Group and its sister companies as well as a director in the companies numerous internationally acclaimed national and international performing arts festivals. Currently Tasneem Peerzada is working on her first novel and a poetry publication slated to be published soon. The services: Peer event management utilizes state-of-the-art equipment and techniques and it’s professionally staffed. Peer events management is Pakistan’s leader in specialist state, set, fabrication, product launched, road shows, concerts, fashion show, annual conferences, Peer Event Management and creativity and innovation, deliver the talent and take care of the full production, from high tech sound and lighting systems to cleanup and gives a special blend of experience, technical expertise and creative energy. How to cite Peer Event Management, Papers

Market Structure and Technological Change

Question: Discuss about the Market Structure and Technological Change. Answer: Introduction PLX Devices, an organization based in California produced a device named PLX Solar Legion that is used to develop free natural electricity from the excessive heat of the sun (Mester 016). As the product is allowed to enter the market of Australia, marketing objectives, strategies and action programs are needed to be developed that will help the organization to launch the product in the market successfully. Further, a set of goals and objectives laid down by the company helps its stakeholders to perform and connect with the enterprise effectively. Policies and action plan are designed for the next six months of the launching of the product. The marketing mix for the PLX device is performed with the help of the 4 P's tool that contributes to understanding the market for the device. Additionally, the action program for the device helps the managers of the brand to know the steps and the activities that are needed to be followed in order to launch the product successfully. Thus, the project sheds light on the effective launching process of the PLX device in the market of Australia. Marketing objective According to Kotler et al. (2015), it is important for the company to develop objectives that will help the company to sustain in the market even after the launching of the product. The three most important goals of PLX Devices that are achievable within the first three months of the product launch are as follows: Sustainable revenue generation: One of the principal objectives of the company is to achieve huge sales and market share that will help the company to earn a higher profit. The higher sales can be accomplished within the first six months of the product launching if the company is able to provide high quality product and services to the customers (Kickstarter 2016). Enhanced growth: The more the company promotes the PLX device, the more will be the customers able to know about the product. Thus one of the objectives of the company is to adopt active promotion to increase the product awareness among the clients who helps to grow sales. Societal welfare: Creating a brand image is an important activity of PLX Devices. To survive in the highly competitive Australia, the company targets to benefit the people (Plxdevices.com 2016). Brand management increases the brand image through gaining customer satisfaction and customer retention. PLX Devices Marketing PLX Devices divides the market in order to carry out an enhanced marketing mechanism. According to Baldwin and Scott (2013), the company divides the market into various segments based on the demographic, geographic and psychographic conditions of Australia. In the demographic segmentation, the market is divided based on the religion, sex, education and the occupation of the individuals. The company focuses on the people who have occupation relying on the use of computer and technology. Geographical segregation helps the company to focus on the individuals of a particular market, which helps them to understand the market need in details (Wedel and Kamakura 2012). Psychographic divisions are performed by PLX Devices by determining the interest, activities and the opinion of the customers. Targeted customers With a launch of the solar device in Australia, PLX Devices primarily focus on the household and office areas that require an excessive amount of energy to carry out their daily functions. An objective of serving towards the wellbeing of the society, the company takes a deep interest in maximizing the idea for a need of the environmental friendly device among every possible corner of the country. In addition to targeting schools and universities, the managers also aim to deliver the product in governmental departments. According to Griggs et al. 2013, the increase in knowledge for a sustainable environment would lead to a considerable increase in target market policies. Market positioning The management board of PLX Devices carries out a detailed study of the Australian market for an efficient positioning of its goods. Recognizing Sydney and Melbourne as the most dynamic regions, the company majorly focuses on the two areas to position its goods for the few beginning months. Additionally, an expansion of demands in NSW and the northern territory would also contribute towards the revenue generation of the business (Rahman Shahbaz and Farooq 2015). Along with profitability, a need for public welfare would let supervisors intervene in Victoria, Tasmania, Queensland and parts of South Australia as well. Marketing Mix The Solar Legion device of PLX is an adaptable and self setting solution that is not only easy to install but also an efficient energy producing system. The introduction of the product in the era of the developing world would lead to an enormous growth of the company. Further, the diversification of the commodity based on the requirements of the people is one of the most efficient decisions taken by the management (Goi 2015). A production of solar hub and panels is an addition to the basic solar kit of the company. Power inverters, mounting screws, harness, plugs, stronghold wires, nuts and washers for the machine can be bought separately if lost. Along with all these goods, the most active which comes handy is the monitoring app developed by an expert of the organization. With a need for expansion in power generating system, PLX Devices provide the people of Australia with two 100 watt panels that can be increased by the install team. The 160-watt inverter proves to be efficient and also can be expanded with a little pocket pinch. Not only does the company provide its people with material products but also a ready after sales service team who serve six days in a week. Price With an intervention in the Australian market, the company sets a reasonable and affordable price for the exceptional product. The most basic starter pack that includes all necessary goods costs $449.99. Legion solar is just a plug and operates machinery that performs three times faster as compared to any other device. A onetime investment for the product is priced to suit not only the needs but also the budget of the Australian people. The further expansion kit is set at the cost of $379.99 that specifically includes 8-z brackets, extra 1t harness, panels, inverter and several other parts (Plxdevices.com 2016). Installing the simple frame is facilitated with an additional payment to the service employees of the company. Though the cost of all the arrays might look like a big investment but in reality saves the people from an extra burden of the current use of electricity sources. Furthermore, the 11,000MAH battery will be sold at $39.99 instead of its original price $69.99 to attract customers. Concerning the Legion Meter, the price level is set at $29.99 giving a $40.00 discount. PLX Devices strongly relies on the nature and lifestyle of the people to build up its pricing strategies. A customer oriented product costing would attract more clients and result in a stable revenue generation for the business. Place In order to flourish in Australia, PLX Devices greatly emphasizes on a broad distribution plan. Australia being a developed country possesses an enormous amount of resources, the use of which would decide the brand's future in the country. Managers target the busiest cities to create a placement order of the device. An accessibility of the product in the market relies on the positioning and distribution strategies of the company. The brand makes use of the available agents and middlemen to carry out circulation of the good. Further, setting up franchises, hubs, and subsidiaries in parts like Sydney, Western Australia, NSW will set up a strong base for business. As stated by Williams (2016), to survive in the highly competitive country, supervisors also focus on a selective distribution system to meet the needs of their targeted customer segments. PLX Devices also take a sincere interest in participating in social welfare and sustainable future programs organized by the government. Further, the enterprise takes a keen interest in exhibitions and seminars that focus on a development of a bright future for Australia. As stated by Gordon (2012), with the growth of the internet and online shopping websites, managers distribute goods through their little cache online site that can be accessed from anywhere at any point of time. Promotion The management structure of PLX Devices seeks to understand and intervene in Australia with an impacting promotional plan. In order to attract customers, the advertisement is largely needed to increase brand awareness and sales. Concerning the competition in the country, managers invest and promote the necessity of an extensive strategy to drive and retain consumers in the company. Supervisors maintain a direct relationship with their clients to know about their needs and also to provide them with information on the launch of new products. Policies like door to door selling, word of mouth and public programs are the core procedures practiced by the business in this regard. Furthermore, providing of samples will also lead to sufficient rise in sale amounts in the coming three to six months (De Mooij 2013). With a rapid growth in social media and the internet, PLX managers recognize economies of scope in promotion through networking and high rated websites. As stated by Pavlou and Stewart (2015), ads on televisions, newspapers and posters will also contribute towards building up of a potential audience in Australia. The skilled supervisors in the company focus on the use of a promotional mix policy that best suits the country rather than concentrating on a single technique. Action Programs A flourishing prosperity of PLX Devices greatly depends on a detailed action plan. A sustainable revenue generation is directly related to the company`s motives for societal welfare and growth enhancement. In order to benefit Australia, managers emphasize on an ethical code of conduct to carry out transactions. Moreover, opening up hubs and subsidiaries in the nation creates job opportunities for the unemployed. As opined by Urwin and Buscha (2012), back to work programs and environmental advancement schemes will increase the ecological conditions in the country. The concept of collaboration with competitors would also open up scopes for the brand. Use of modern technology, trained workers, and capital advertisement policies will enhance the growth of the organization in the foreign country (Bravo-Biosca Criscuolo and Menon 2013). Conclusion Marketing strategies of PLX Devices are what seatbelts are to human lives. The goals and objectives of the brand to help the society is the key to its success. Like every other firm, PLX also focuses on business growth and high revenue generation in the foreign country. Australia being a country of its kind owns a market like no other. The rapid development of the nation will open up chances for the prosperity of the organization. Furthermore, an exercise of the 4P marketing strategy by the high skilled internal stakeholders plays a major role in advancement of the brand. Concerning a six-month period from its establishment, PLX Devices focus and check the implementation of the target program. Scrutinizing the above report it can be concluded that though intervening in Australia is hard, with proper management the company can emerge among the leaders in a few years. References Baldwin, W. and Scott, J., 2013.Market structure and technological change(Vol. 18). Taylor Francis. Bravo-Biosca, A., Criscuolo, C. and Menon, C., 2013. What drives the dynamics of business growth?. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Goi, C.L., 2015. Marketing Mix: A review of'P'.The Journal of Internet Banking and Commerce,2005. Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. Griggs, D., Stafford-Smith, M., Gaffney, O., Rockstrm, J., hman, M.C., Shyamsundar, P., Steffen, W., Glaser, G., Kanie, N. and Noble, I., 2013. Policy: Sustainable development goals for people and planet.Nature,495(7441), pp.305-307. Kickstarter. (2016).Legion Solar - A Better Way to Energy Independence. [online] Available at: https://www.kickstarter.com/projects/plxdevices/legion-solar-a-better-way-to-energy-independence [Accessed 26 Sep. 2016]. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Mester, L.J., 2016.The US Economic Outlook and Monetary Policy 07.13. 16 Australian Business Economists, Sydney, Australia(No. 74). Pavlou, P.A. and Stewart, D.W., 2015. Interactive Advertising: A New Conceptual Framework Towards Integrating Elements of the Marketing Mix. InNew Meanings for Marketing in a New Millennium(pp. 218-222). Springer International Publishing. Plxdevices.com. (2016).Legion Intelligent Energy. [online] Available at: https://www.plxdevices.com/shop-legion-intelligent-power-solar-batteries-charging-s/202.htm [Accessed 26 Sep. 2016]. Plxdevices.com. (2016).Legion Portable Batteries Charge Accelerators Android iPhone. [online] Available at: https://www.plxdevices.com/Legion-Portable-Batteries-Charge-Accelerators-Android-iPh-s/123.htm [Accessed 26 Sep. 2016]. Rahman, M.M., Shahbaz, M. and Farooq, A., 2015. Financial development, international trade, and economic growth in Australia: new evidence from multivariate framework analysis.Journal of Asia-Pacific Business,16(1), pp.21-43. Urwin, P. and Buscha, F., 2012. Back to Work. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Williams, J., 2016. Economic insights on market structure and competition.Addiction.